Based on all prior outputs, your product, audience, value proposition, offer, and positioning, generate 3 hook directions that use angle reversal to challenge assumptions or flip expectations. These are not traditional benefit statements. Each one should reframe something your audience believes, expects, or has been told, and flip it. Use this format: Reversed Angle → Why it works (false assumption challenged, status quo attacked, curiosity triggered) → Example hook or slogan based on that angle Constraints: No empty contrarianism, each reversal must be rooted in actual audience belief or category positioning Don’t just negate the claim (“It’s not about X”). Reframe it with insight or friction. Tone should reflect brand voice: strategic > snarky, provocative > preachy Finally, using that info, generate a website home page headline and subheadline.